Share Your Entrepreneurial Know-How by Becoming a Successful Published Author

Books2You’re an entrepreneur and/or business owner because you’re an independent operator and thinker. Chances are you also have a few strong opinions and valuable experience that others could learn from. As a published author, you could help the many people around the world who want to become successful entrepreneurs. Writing about your insider’s business secrets not only boosts your name and brand but also provides more people with the motivation and information they need to start their own businesses.

Self publishing a book is one of the most practical and best ways to promote your business. It provides the opportunity to share what you know, build credibility, and promote your business. It can also lead you and your business to new experiences, possibilities, and opportunities.

The Great Recession forever changed the business and employment landscape. People learned they could no longer rely on the permanence of a job or the health of the company that employed them. A growing number, many of them young adults, have taken matters into their own hands and decided to follow your lead… to become an entrepreneur or business owner.

Now you can show them how to reach their goals by authoring the next great book on what it takes to be an entrepreneur. You have an unprecedented opportunity to write and publish your unique story as an entrepreneur, solopreneur, business owner, life coach, or professional speaker author. The millions of new entrepreneurs in the U.S. and emerging global economies are eager to be taught “the ropes” by someone who has “been there/done that.”

Many are smart enough to know that it’s a waste of time to reinvent the wheel when you have already ridden it down the road of success. They want to know your secrets and are willing and ready to pay almost any price to read about your expertise and experience in your published book, series of books, or accompanying workbook.

Here are five reasons why every entrepreneur should publish a book:

  • A book specific to your industry and business can be a valuable sales and marketing tool that clearly establishes your brand.
  • It can help you establish yourself as an expert in your market.
  • It provides a platform to stand out among your competitors.
  • Writing a book can help you book professional speaking engagements.
  • It can provide you with an opportunity to get local, and potentially national, publicity and media coverage for your business.

The evolving global business climate makes this the perfect time to write an authoritative book on entrepreneurship. SDP Publishing Solutions is the right publisher to distribute your book to the right outlets and into the hands of people who want to share your success.

Launched as a sister company to Modern Graphics, Inc. which has been serving large publishers in medical and professional industries for over 40 years, SDP Publishing Solutions has been helping successful leaders just like you to write books that have boosted their names and brands with the right audience.

Click here for your FREE 45-minute consultation with SDP Publishing Solutions to learn how to become a successful, published writer.

SDP Publishing Solutions, LLC (formerly Sweet Dreams Publishing of Massachusetts) is a leader of self publishing in Massachusetts. We offer optimal self-publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and independent publishing, we provide the best solutions for authors. Our services include developmental editing and copy editing, custom cover design and layout, book marketing, query letter and book proposals, literary agency representation, print and e-book development. We provide the best exposure for your book!

Self-Publishing Movement Continues Strong Growth in the U.S.

self publishingThe independent publishing market is growing rapidly according to a report recently released by Bowker, a provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The report says that the number of self-published titles in 2012 jumped to more than 391,000, up 59% over 2011 and 422% over 2007. Additionally, ebooks are growing quickly in popularity; 40% of books that were self-published in 2012 were ebooks, up from just 11% in 2007. The report is based on an analysis of U.S. ISBN data.

One of the most interesting trends that can be gleaned from this report is the shift going on in the publishing market. “The most successful self-publishers don’t view themselves as writers only, but as business owners,” said Beat Barblan, Bowker Director of Identifier Services. “They invest in their businesses, hiring experts to fill skill gaps and that’s building a thriving new service infrastructure in publishing.” The analysis shows the growing prominence of a handful of companies that offer publishing services to individual authors.

Bowker’s research on self-publishing includes surveys of authors that provide insight into where the market is going and services required by these writers. Those who intend to self-publish most often plan to bring fiction to market, followed by inspirational or spiritual works, books for children and biographies. The majority cite finding a traditional publisher as an obstacle. They also feel challenged by marketing – a hurdle that becomes bigger with increasing numbers of books in the market.

Click here to download your free copy of the “Top 10 Questions You Should Ask Your Publisher”! In this guide, we provide tips to help you make the right decision in regard to the publisher with which you choose to work. Please fill in the form on our website and your download will be immediately available!

We’re also currently offering a great promotion to authors who are thinking about self-publishing. To receive your free 45-minute consultation, send us a one-paragraph book synopsis, a brief author bio, a list of comparable titles, and the first three chapters of your manuscript. SDP Publishing Solutions will review and set up a time to talk with you to provide direction and recommendations on what you need to do to publish your book and get it on the market!

SDP Publishing Solutions, LLC (formerly Sweet Dreams Publishing of Massachusetts) offers optimal self-publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and independent publishing, we provide the best solutions for authors. Our services include developmental editing and copy editing, custom cover design and layout, book marketing, query letter and book proposals, literary agency representation, print and e-book development. We provide the best exposure for your book!

Top 10 Reasons Why Authors Should Self-Publish Their Books

We recently wrote about Guy Kawasaki’s Artisanal Publishing and How It’s Changing Publishing and Kawasaki’s top 10 tips for self-published authors. Kawasaki’s tips can be really helpful for authors who are considering going the self-publishing route. As we discussed, Artisanal Publishing refers to “writers who love their craft, and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read.” It’s a revolutionary idea that’s changing the face of publishing. While we’ve been working with authors for years to help them to independently publish, market, and sell their books, it’s great to finally see this kind of validation on a mainstream level.

Still not convinced about the benefits of self-publishing? Kawasaki has put together a list of the top 10 reasons why authors should self-publish their books.

1. Content and design control. Self-publishers can control what’s in a book, how long it is, and how it looks. They only answer to themselves for most aspects of their books.

2. Time to market. Self-publishers can get their book to market in less than a week once it’s copyedited. Traditional publishers take six to nine months to get a printed book to market, and they will not release the ebook version earlier than the printed version.

3. Longevity. Self-publishers can keep their book in print forever—or at least as long as it takes for readers to discover it. Traditional publishers stop marketing a book once sales decline.

4. Revisions. Self-publishers can revise books immediately with online ebook resellers and printers that are working “on demand.” Traditional publishers can take months to fix errors because they print revisions after they’ve sold off current inventory.

5. Higher royalty. Self-publishers can make more money per book. Amazon pays a 35% or 70% royalty to ebook self-publishers. On a $2.99 ebook, most authors make approximately $2.00.

6. Price control. Self-publishers can change the price of their book at will. For example, they can set a lower price to try to sell more copies or set a higher price to communicate higher quality.

7. Global distribution. Self-publishers can achieve global distribution of their ebook on day one. For example, Kindle Direct Publishing will list an ebook in one hundred countries. Apple’s iBookstore reaches 50 countries.

8. Control of foreign rights. Self-publishers determine who buys foreign rights and for how much. They can make more money because they are not sharing foreign-rights revenues with a traditional publisher.

9. Analytics. Self-publishers can receive real-time or near real-time sales results. Traditional publishers provide twice-a-year royalty statements — imagine running a business with two sales reports a year.

10. Deal flexibility. Self-publishers can cut any kind of deal with any kind of organization. Traditional publishers only sell to resellers except for bulk sales of printed books to large organizations.

At SDP Publishing, we know the numerous benefits of self-publishing, and like Guy Kawasaki, we want to help spread the word. We’re currently offering a great promotion to authors who are thinking about self-publishing. To receive your free 45-minute consultation, send us a one-paragraph book synopsis, a brief author bio, a list of comparable titles, and the first three chapters of your manuscript. SDP Publishing Solutions will review and set up time to talk with you to provide direction and recommendations on what you need to do to publish your book and get it on the market!

SDP Publishing Solutions, LLC (formerly Sweet Dreams Publishing of Massachusetts) offers optimal self-publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and independent publishing, we provide the best solutions for authors. Our services include developmental editing and copy editing, custom cover design and layout, book marketing, query letter and book proposals, literary agency representation, print and e-book development. We provide the best exposure for your book!

Four Great Strategies for Independently Publishing Your Book

IndependentPublishingSo, you’re thinking about independently publishing a book. Creative control, shorter time-to-market, and greater royalty per copy are just a few of the benefits of independently publishing a book. A recent article in Writer’s Digest provides some strategies that you can use if you’re still deciding whether or not self-publishing is the route for you. Below, we’ll highlight some of the tips in the article that might be helpful as you decide if you should independently publish your book.

(If you’re thinking about writing a book, but aren’t sure where to start, check out our post, “I Want to Write a Book. Where Do I Start?”)

Strategy #1: Evaluate the latest options to find the best approach for your individual needs.

What are the goals for your book? Who is the audience you are trying to reach? Are you trying to promote your business or write a memoir for your family? Do you want to publish an e-book, a print book, or both? Identifying why you want to publish your book is important. Once you determine your end goals, you can set your course.

It also can be helpful to ask yourself these questions:

1. Who is your ideal reader?

2. What kind of books does he/she buy?

3. Where are most of those types of books sold?

Strategy #2: Put together a publishing team.

After you’ve set your goals, one of the next steps is to find help to make them a reality. Publishing a book on your own can be a long, lonely road. It’s a good idea to pull together a team who can help you manage all of the moving pieces that publishing a book entails. A few key members of your team could include:

  • A developmental editor – Someone to help you shape the book – to organize your thoughts, create a theme that will attract your target reader, eliminate redundancies, and ensure the content is clear and concise.
  • A copy editor(s) – Someone to correct the final manuscript – to perform line-by-line editing, and ensure good grammar and readability for your target reader. The copy editor will catch the things the developmental editor might otherwise miss.
  • A designer(s) – Someone to help with the layout of the book – creates a professional interior design and eye-catching cover design.
  • Proofchecker – Someone to double check the design and content, ensuring all content is there, no conversion issues, and the design is consistent throughout the book.
  • A proofreader(s) – Someone to give a full proofread of the text after the layout is complete.

Remember! Not all developmental editors are good copy editors! Not all good proofreaders are good copy editors! These are three very distinct editorial roles. We highly recommend at least two separate editors. Several pairs of professional eyes will ensure a perfect manuscript. Also, consider having a third-party professional proofreader to give your book that final read through before publishing.

It’s also probable that you will need some assistance with figuring out the best way for you to produce and market your book once it is completed.

Strategy #3: Seek support & knowledge from the self-publishing community.

As we mentioned, independently publishing a book can be a long, lonely road. Finding like-minded people to discuss the triumphs and challenges along the way can be immensely helpful.

The article raises a great point: “All of these questions have been faced by many authors before you — which makes forums and community discussion areas great places to start asking questions. You’ll find lots of people who are ahead of you in the process, and whose experiences are fresh and up to date.”

Strategy #4: Be your own best marketer.

As we’ve discussed in past articles, marketing your independently published book is crucial. Whether your book is published by a traditional publisher or you decide to go the independent route, this is true. You’re going to be responsible for the majority of your own marketing and promotion. Some great ways to get started include:

  • Register your title to the trade (online and printed databases around the world)
  • Create a website with a blog, and blog regularly
  • Create an author Facebook page
  • Set up local readings and events
  • Publish online press releases
  • Pitch to book clubs
  • Pitch to reviewers
  • Set up a Goodreads profile

Check out: “’Warpath’ by Richard Blomberg – A Case Study on Successfully Marketing Your Independently Published Book” If you have questions about any of these strategies or how to determine if independent publishing is for you, please feel free to contact SDP Publishing Solutions.

SDP Publishing Solutions (formerly Sweet Dreams Publishing of Massachusetts) offers optimal publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and self-publishing and independent publishing, we provide the best solutions for our authors. Our services include developmental editing and copyediting, book marketing developing pitch proposals, literary agency representation, print and e-book development, and providing overall book exposure.

 

Lisa Akoury-Ross of SDP Publishing Solutions to Speak at How to Happily be Self-Published – An All-Day Workshop by the Professionals, March 16, 2013

Saturday, March 16, at the Cape Codder Resort and Spa, Route 132 in Hyannis, Lisa Akoury-Ross, of SDP Publishing Solutions, will be featured at the Cape Cod Writers Center event, How to Happily be Self-Published – An All-Day Workshop by the Professionals. The event will run from 9:00 AM to 4:30 PM.

In her session, from 9:30 – 11:30 AM, Lisa will discuss why self/indie publishing is a viable option for authors today. Who are the top selling indie authors and how did they do it? She’ll discuss three distinct ways to go about publishing, what determines when an author publishes an e-book, print, or both, and the top 10 questions authors should ask an indie publisher before committing to one.

All of these informative workshops will focus on how authors can self-publish their books.

Registration and pre-payment is required. The cost for the day is $65 for CCWC members and $75 for non-members who register by March 14th. For those who do not pre-register, the cost will be $75 for members and $85 for non-members the day of the workshop. For more information and to register, call 508-420-0200 or email writers@capecodwriterscenter.org or use PayPal.

We look forward to seeing you there!

SDP Publishing Solutions, LLC (formerly Sweet Dreams Publishing of Massachusetts)  offers optimal publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and independent publishing, we provide the best solutions for authors. Our services include developmental editing and copyediting, custom cover design and layout, book marketing, query letter and book proposals, literary agency representation, print and e-book development. We provide the best exposure for your book!