The Importance of Catalog Representation for Your Book Marketing Plan

ibpa-default-article-coverOne of the biggest questions authors ask me is: “My book has been published for over a year, now what do I do to help keep it going?” Our advice is similar to what it would be for a newly published author, some of which includes:

  • Work on getting professional reviews and blog write ups
  • Blog content directly from your book on your blog or website
  • Build up your social media presence
  • Build up your contact list

Another effective strategy is to try to get your book into as many catalogs as possible. The Independent Book Publishers Association (IBPA), in which SDP is a member, offers several channels to promote your book to libraries, booksellers, reviewers, and the media. The IBPA’s cooperative book catalogs come in both print and digital.

Catalog Options:

  • Library Market E-Blast – Members present their titles alongside only 14 others in a special e-blast sent to 5,000 qualified collection development librarians. Three options: Public Library, K-12 Library, or College Library.
  • Books for Review E-Blast (new) – Members present their titles alongside 11 others in an email blast sent to approximately 3,000 reviewers, journalists, and bloggers across the U.S. Each title featured includes multiple links that allow reviewers to reach out to members via email and request books for review.
  • Books for Review Catalog – Members add information about their title (cover image, short description, contact, and ordering information) to a four-color catalog. The catalog is mailed to newspaper, magazine, and media book reviewers throughout the U.S. Cost is $210 per title.
  • Bookstore Catalog (new) – Members add information about their title (cover image, short description, contact and ordering information) to a four-color catalog. The catalog is mailed to approximately 3,500 booksellers throughout the U.S.
  • Books for Review/Bookstore Catalog Bundle – Members add information about their title (cover image, short description, contact, and ordering information) to both the Books for Review AND Bookstore Catalogs. The four-color catalogs are mailed to newspaper, magazine, and media book reviewers as well as approximately 3,500 booksellers throughout the U.S.

Click here to find out more about their list of marketing services and catalog publishing schedule.

Not yet a member of IBPA? Click here to join: http://www.ibpa-online.org/join/.  We highly recommend the “Books for Review/Bookstore Catalog Bundle.” Please contact us for more information about these programs so that we can help get you on your way for maximum exposure in 2015!

SDP Publishing Solutions, LLC (formerly Sweet Dreams Publishing of Massachusetts) is a leader of self publishing in Massachusetts. We offer optimal self-publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and independent publishing, we provide the best solutions for authors. Our services include developmental editing and copy editing, custom cover design and layout, book marketing, query letter and book proposals, literary agency representation, print, and e-book development. We provide the best exposure for your book!

 

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F.G. Capitanio’s Mariner’s Hollow: Winner of the 2014 Benjamin Franklin Award for Teen Fiction!

SDP Publishing is so proud to announce that F.G. Capitanio’s Mariner’s Hollow is the Gold Winner in the 2014 Benjamin Franklin Award for Teen Fiction!Ja-FINAL VERSION-Front_GoldStar_6-5-14

The IBPA Benjamin Franklin Awards, which includes 52 categories recognizing excellence in book editorial and design, are regarded as one of the highest national honors for independent publishers.

Prestige as a publisher is one of the many benefits of being named as a winner of this distinguished award. In addition, Gold winners receive an engraved crystal trophy.

A little about Mariner’s Hollow 

A mysterious and desolate island. A devastating turn of events. A secret that will reveal the true meaning of Justice.

Fifteen-year-old Justice Worth is summoned to the house of Eleanor Burby, an unknown aunt living on Mariner’s Hollow Island, miles off the turbulent Maine coast. Events transpire that are much worse than spending winter break apart from his friends back home, and turn his visit into a nightmare. A blizzard slams the island in all its fury, and in its midst, his aunt dies of an apparent suicide. Trapped in her island home, stalked by ghosts within and a murderer outside, Justice begins to unravel not only the truth behind his aunt’s death, but the family secrets threatening to destroy his perception of those he loves most.

Little about Aunt Eleanor’s death makes sense, but as Justice probes the lives of those closest to her, suspects multiply and new dangers arise. Through it all, island spirits continue to haunt him, pushing him towards the family’s dark secrets, before the only living person who knows them all silences him forever, burying the truth in the one place where it may never be found: Mariner’s Hollow.

About the Author

F. G. Capitanio is the author of several published poems, essays, and short stories. Mariner’s Hollow is his first published novel. He has spent several years in various departments of the National Oceanic and Atmospheric Administration within the Northeast Fisheries Science Center, located in Woods Hole, Massachusetts.  He lives year round on Cape Cod, while continuing to work on his second Justice Worth mystery.

Congratulations!

SDP Publishing Solutions, LLC (formerly Sweet Dreams Publishing of Massachusetts) is a leader of self publishing in Massachusetts. We offer optimal self-publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and independent publishing, we provide the best solutions for authors. Our services include developmental editing and copy editing, custom cover design and layout, book marketing, query letter and book proposals, literary agency representation, print, and e-book development. We provide the best exposure for your book!

 

Celebrating the Best in Independent Publishing: Benjamin Franklin Awards 2013 Call for Entries

The Independent Book Publishers Association (IBPA), the largest not-for-profit trade association of independent publishers, a leader for member benefits, education, and advocacy, has announced a call for entries for the 26th Annual IBPA Benjamin Franklin Awards™. Regarded as one of the highest national honors in small and independent publishing, the IBPA Benjamin Franklin Awards includes 55 categories recognizing excellence in both editorial and design.

This is a fantastic chance to have your work recognized on national level. However, you need to be a member of the IBPA in order to enter the contest. SDP Publishing is a member of IBPA and we can offer our authors the opportunity to submit their books for this contest. If you are interested in submitting your book, please contact us at lross@SDPPublishing.com, and we can help you through the process.

Why Enter?

One Gold and two Silver award winners are determined in each category. During a special awards ceremony held in conjunction with BookExpo America in May 2014, all Gold winners will receive an engraved trophy marking their achievement.

The Benjamin Franklin Awards are unique in that the entrants receive direct feedback on their titles. The actual judging forms are returned to all participating publishers.

In addition, all winners will receive:

  • Two tickets to the special awards ceremony recognizing all of the award winners.
  • A personalized award certificate.
  • Special award stickers to affix to the winning books.
  • Recognition prior to the awards ceremony on the homepage of the IBPA website.
  • Archived listing after the awards ceremony on the IBPA website.
  • Announcement to major trade journals (including PW and Shelf-Awareness), to select public libraries, through all IBPA social media channels, including Facebook, Twitter, the IBPA Blog, and more.

To assist the judges and to ensure they have enough time to review each book, there are two Calls for Entry:

SECOND CALL – DEADLINE IS DECEMBER 31, 2013

Primarily for titles published September 1 – December 31, 2013

All titles carrying a 2013 copyright date will be accepted in the December 2013 Call for Entry.

We look forward to recognizing and cheering on the publishers who set the standards of excellence within the independent publishing community.

For more information, please visit The Benjamin Franklin Awards website.

If you’re interested in learning more about how to maximize your exposure and gain credibility through third-party reviews or by entering contests, contact SDP Publishing. We have extensive experience working with authors to submit their work to third-party reviewers and contests to help expand their marketing potential.

SDP Publishing is currently offering a great promotion to authors who are thinking about self-publishing. To receive your free 45-minute consultation, send us a one-paragraph book synopsis, a brief author bio, a list of comparable titles, and the first three chapters of your manuscript. SDP Publishing Solutions will review and set up time to talk with you to provide direction and recommendations on what you need to do to publish your book and get it on the market!

SDP Publishing Solutions, LLC (formerly Sweet Dreams Publishing of Massachusetts) offers optimal self-publishing solutions for authors worldwide. From literary agency representation to worldwide marketing – including international rights – and independent publishing, we provide the best solutions for authors. Our services include developmental editing and copy editing, custom cover design and layout, book marketing, query letter and book proposals, literary agency representation, print and e-book development. We provide the best exposure for your book!